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About Us

Crowned by Jelani is a family business led by 3 generations of strong Black women. We are a socially conscious brand that combines your love of shopping with your passion for giving back. Every purchase directly benefits Black girls in the U.S. and Africa through our non-profit Jelani Girls Inc. 

Jelani Girls is a cultural enrichment and leadership program empowering our children to reimagine their greatness. Jelani means greatness. You can learn more about what we are up to here.

Experience Africa through our beautiful accessories which include headwraps, waist beads, jewelry and so much more!

When you are ready for the full experience, come "vacation with a purpose" with Jelani Women Travel in 13 countries in Africa. Our epic trips are curated by Ashley N. Company who has traveled to more than 100 countries. Did you know that's over half the countries in the world?!

We are committed to providing quality products and excellent service to you.

Welcome to our Jelani family!